Robin Farmanfarmaian

Robin Farmanfarmaian
Blog Article

Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers

from Cramer

In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in this case, patients, are demanding authenticity, honesty, and transparency more than ever in marketing and messages received from their care providers. However, it is a thin line for brands to tread with so many privacy concerns at stake.